LinkedIn is an excellent place for determined professionals to find other professionals in the same or similar careers. Recruiters love to use LinkedIn to find potential job candidates; in fact, they are more likely to use it than any of the other social media platforms to find qualified candidates.
That sounds great, right? Well, that also means that your LinkedIn should be drawing lots of job offers. But that is rarely the case. If you have received a job offer from LinkedIn, you are an anomaly. For most LinkedIn users, the platform is simply a means to connect and network with other professionals.
If you are seriously searching for a job, your LinkedIn profile is not enough to get hired. Over half a billion people use LinkedIn, which means to gain the attention of recruiters or potential employers’, you need to stand out above the gigantic crowd. Job recruiters employ filters and search terms to filter out the perfect candidates. Your LinkedIn profile must be optimized so that you land on an employer’s list of candidates. An optimized LinkedIn profile may be something that you have heard little or nothing about, but your LinkedIn profile could use a professional touch either way.
Why Should You Use LinkedIn During Your Job Search?
LinkedIn is a popular site. There are over 760 million users, with 40% of those users logging on daily. A whopping 87% of recruiters say they use the platform in their search for job candidates.
With recruiters from over 200 countries scouring the platform, LinkedIn can prove fruitful for both students (who sometimes struggle to find jobs despite excellent education) and professionals that have embarked on a job search.
LinkedIn can shave time off of your job search, but most platform users do not realize this. Either people do not spend enough time on the platform properly upgrading their profile, or they are unaware of the ways to leverage LinkedIn to their advantage.
The five most important ways to leverage your LinkedIn profile are:
networking with other professionals
clarifying your skills and job objectives
demonstrating knowledge in your areas of expertise
explaining your most recent work, volunteering or educational experience
keeping your profile up to date
How the LinkedIn Recruiter Search Works
If you are hoping to grab a recruiter or potential employer’s interest, your LinkedIn profile will need to rank high in search results. You will need to trigger both the search engine and the person searching.
Your profile needs to be kept fresh, with as much recent information as possible. As with most search engines, LinkedIn uses an algorithm that appraises your activity and entire profile to determine your ranking. However, employers and recruiters use varying criteria when it comes to searching out their preferred candidates.
A recruiter for an agency or large company may use LinkedIn’s paid Recruiter service to broaden their search capabilities. Conversely, a small business recruiter might use LinkedIn’s search filters to limit their search to their network and find the type of candidates they are looking for.
There are several things that you can do to your LinkedIn profile without much consideration or ability. LinkedIn members who post their skills (there is space for 50) on their profile are more likely to get profile views, and those with a profile picture are more likely to receive page views than those without.
Job Title and Headline
If you want to use LinkedIn to find a job, be sure to identify all of your current skills and an accurate job title. You can use your profile headline to pinpoint your objective and call attention to the type of job you are looking for. Updates to your profile will ensure that your profile appears active and more attractive to employers.
Your headline and most recent job title are the two factors that contribute most heavily to the LinkedIn search algorithm. Recruiters will also notice these two items. A recruiter will likely search candidates with a job title that equals what they are looking for, so candidates that match the job title and work experience will rank higher. With this information, you can better understand how your profile needs to look to attain a role you are pursuing.
The algorithm also weighs your current and past job titles to determine your search engine ranking. The job title field is so crucial that you must be as specific as possible. For example, instead of a Customer Service Representative, you could further expand on that title with a Customer Service Representative for retention and complaint resolution. You may have to modify your job title to reach a broader audience. Not only does this increase your chances of matching with a recruiter’s search, but it also highlights your actual role.
When you are completing or redoing your LinkedIn profile, remember that recruiters and employers will likely search for specific keywords related to skills or experience. If a recruiter is looking for a software developer, they will search for words like ‘HTML, CSS, Computer Science, Java,’ and so on.
Keywords make the most significant impact on LinkedIn search ranking when they appear in a profile headline or job title, but can also be placed in job descriptions and the LinkedIn profile summary. Skills and keywords listed in your “Skills & Endorsements” section are searchable but not weighted as highly as keywords in other areas.
Jobscan LinkedIn Optimization scans your LinkedIn profile and analyzes it against three or more job descriptions you provide, adding a level of keyword personalization missing from general advice and best practices.
You will want to max out the number of characters for each section of your profile, and spreading keywords throughout your profile can make this easier. You don’t want to list the keywords, but write a brief paragraph that naturally flows. The more keywords you can use in your profile, the higher you will rank in search results.
Do not forget to write your desired location (even if it is to remain stable). A recruiter will look for someone in the area of the employer or someone mobile. You can also join groups and network with people from your city or desired city and set your profile to the town in which you wish to live.
Make sure you have a solid resume and once you receive a call for an interview, you need to be properly prepped and practised. With Career Marketing Centre, you can get the help you need to impress! Whether you need professional resume writing services or need interview coaching, we can help. Contacting us today is the first step to finding the job of your dreams.